Search engine marketing MD is a type of marketing service that has spiked in popularity in recent years. The fact is that with millions of websites out there, it’s hard to ensure that your website is being seen. Sure you can advertise your website on your business cards and brochures, and it is a great tool for sharing the work you have done with potential clients, but what if your website was seen by more people through search engines. What if your website did some of your lead generation for you?
A search marketing agency in Maryland is currently working with a building and construction company. This construction company does a lot of sales through the traditional route. The sales team gathers leads through connecting with business owners and real estate investors. The sales team is responsible for nurturing the relationships with these people to achieve the business that these companies have. Generating leads takes a lot of work, and the CEO of this building and construction company was thrilled when I explained the benefits of search engine marketing and marketing services to him. When a website designer first started with the design for this local company, the construction company owner was asked if he was familiar with SEO (search engine optimization). He said, “Yes, I love the idea of SEO, but I do not know if I can afford it, and I do not know if I really need it for my website.” He is convinced that the only leads he will be getting are those created by his sales team. He is right if he is unable or unwilling to invest in SEO.
He was told that we would start him off with a website, and it would be optimized from the onset so that it would do better in search engine rankings. His website would have everything he wanted – a gallery of previous construction projects, a little bit of information to let visitors know that they handle every part of the construction process from simple paint jobs to entire home builds, and contact information. As you may know, these are the very basic elements of a website.
We explained to him the basics of SEO. It is extremely important to have a lot of written content on your website to inform search engines like Google and Bing on what your website is about. Furthermore, the organization and structure of your website’s pages are extremely important because you want to guide search engines to promote the most valuable pages on your website to people interested in finding a construction and building company.